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Design Trends 2023

Design being democratized by tools such as Adobe Spark, Envato, Canva, etc, non-designer designs will continue to grow in popularity. Gen Z and Gen Alpha are using these tools to create their own designs and they are characterized by:

  • Unexpected combinations
  • Flexibility & Fluidity
  • Holographic elements

Color - Pantone Color Institute has announced Viva Magenta as its official color of the year for 2023. It represents joyous yet powerful nature. A red with subtle notes of purple, and magenta complement many different color palettes from those on the richer, jewel-tone side of the spectrum. Gen Z tends to favor Millennial Pink, Cyber Lime, and Digital Lavender. These are characterized by high energy, eye-popping attributes, and gradients. Cyber Lime is expected to grow in popularity through 2023 and 2024. Check out for more at www.pantone.com

AI-Generated Images - Tools such as Dall-E have attracted the attention of creators globally. The images offer creativity and unexpected, unorthodox combinations. The recent pictures of the Pope with a white puffy jacket are generated by AI tools.

Inclusivity - Designs will feature inclusivity more and more: Gender-balance, Race-respectful, Ability-inclusive, Sexuality-representative and Age-inclusive attributes that are on the rise everywhere will also touch design. This would affect color choices, font choices, and messaging.

Nature incorporation - The incorporation of protecting Nature and Minimalism will be visible across designs.